The NFL has a big problem on its hands. One of the main problems is they have billionaire owners that have these significant lapses in intelligence. Take the Houston Texans owner, Bob McNair’s comments that the league cannot have the “inmates running the prison”.
The NFL has fumbled this protest from day one. I finally realized why this is the case this morning. The NFL is only going to look at the protest as a “problem”. From the beginning, they have handled it like a problem. Instead of the NFL addressing the players concerns, they decided to break out the big stick.
I am about to give the NFL a blueprint on how they fix their “problem”. While the NFL has started to have larger meetings with the owners and the players, they have not done one critical step. The League as a whole has never come out and even acknowledge that there may be such a thing as social injustice. The closes individual owner that I heard acknowledging that there is a social injustice problem was Jeffrey Lurie, owner of the Philadelphia Eagles. Lurie’s comments were semi-viral and taken mostly out of context. Within Lurie’s statements, he acknowledged that there is a problem with social injustice in this country.
First step to solving the problem, Roger Goodell needs to hold a press conference and state that he LISTENED to the players and acknowledge that the players have the RIGHT to protest and that NFL is looking into the issue more thoroughly.
The NFL does a lot of charitable work through NFL Charities. The NFL need to announce a multi million dollar program that will span multiple years to fight social injustice. The NFL could establish a partnership with the NAACP Legal Defense fund, national organizations like the Urban League or the Innocence Project.
What would this announce meant do for the league? It will show the players of the NFL that the owners are listening. It will show the fans that the players are not protesting the flag. The biggest mistake that the NFL has made thus far was allowing the narrative to be set the the player were protesting the flag. The owners know that it was never about the flag, or at least they should know. Now that the flag has been the central focus, the owners certainly cannot allow the inmates to run the prison. Like I said earlier, the NFL fumbled this one from the start.
The NFL is a cash cow that has made all the right moves in the last 25 years from a business standpoint. Certainly under the Roger Goodell era, the NFL has positioned themselves to make money hand over fist. What I have outlined above is the sensible business move. The NFL has two groups “boycotting” the games over the same issues. While I don’t think either of these groups individually will have a major impact on the NFL’s ratings, combined there will likely some impact. Beyond the ratings however, the NFL has to be careful of the longterm impact. Merchandising will ultimately suffer in addition to advertising dollars.
Here is why this approach will not likely be the NFL’s way out of this situation. First, racism. The owners know that if they appear to concede to the players now, there will be such an uproar from many white American’s that it would be a bad business move. Plain and simple, racism is not only the first reason, but the primary reason.
Second, white privilege. The owners would never consider such a solution because they are privileged enough to HEAR what players like Colin Kaepernick was saying, but not LISTEN to him.
Lastly, President Trump. President Trump does not like to lose at anything. If the NFL owners were to follow this plan, Trump would be on twitter firing up his base who would not need a whole lot of nudging to get fired up (see first point above).
Had the NFL thought of this strategy day one, they may not have been in this situation in the first place. There is a chance. They can attempt to sell this through after the next player-owner meeting that should take place sometime in November. The NFL is scrambling and to find an answer. Because I want to see the ball move forward in fixing the social injustice problem, I just gave them a million dollars worth of game…. for free.